Jessica Alba Hits North Face, Talks Avatar

Spending the day loading up on a few new purchases, Jessica Alba was spotted shopping in Beverly Hills on Thursday (March 4).

Wearing a black top with grey tights and a teal scarf, the “Into the Blue” beauty popped into the local North Face store to peruse the shop’s selections.

As previously reported by Gossip Center, Jess spent the prior night at the Global Green pre-Oscar party.

While, there, Miss Alba voiced her liking for “Avatar” and its director James Cameron, telling, “‘Avatar’ is incredible, just incredible. I love what Jim [James Cameron] is doing for the environment, just in what his movie says about taking care of and trying to save our planet. It’s such a beautiful message.”

Continuing to gush about Cameron, Jess adds, “There’s nobody like him, and we’re all blessed to have him be one of the best directors in our lifetime. He’s creating a platform for others to tie social messages into entertainment.”